10 Reasons Why Hotels Underperform in Modern Times

10 Reasons Why Hotels Underperform in Modern Times

The 10 reasons why hotels underperform in modern times, is that In today’s rapidly evolving hospitality landscape, hotels face unique challenges that can lead to underperformance. Here are the top 10 reasons and strategies to overcome them:

1. Outdated Hiring Practices

The hospitality industry is experiencing a shift in workforce dynamics. Modern hiring should focus on cultural fit, work-life balance, and growth opportunities. Utilize data-driven hiring tools and emphasize your hotel’s unique culture to attract top talent. Consider offering flexible schedules and professional development opportunities to stand out in a competitive job market.

2. Insufficient Training and Development

With the rise of AI and automation, continuous training is more critical than ever. Invest in upskilling your staff in areas like digital technologies, data analysis, and enhanced customer service. Implement e-learning platforms and micro-learning modules to make training more accessible and engaging.

3. Inadequate Customer Complaint Management

In the age of instant online reviews, a solid complaint management strategy is crucial. Implement AI-powered sentiment analysis tools to quickly monitor and respond to guest feedback across all platforms. Empower staff to resolve issues on the spot, and use data from complaints to drive continuous improvement.

4. Lack of Staff Empowerment

Today’s guests expect personalized experiences. Allow front-line staff to make decisions that enhance guest satisfaction. Implement a culture of trust and provide guidelines rather than rigid rules. Use technology to give staff real-time information about guests to facilitate personalized service.

5. Ineffective Multi-Channel Marketing

With the rise of experiential travel and wellness tourism, hotels need to market themselves as destinations, not just accommodations. Utilize data-driven marketing strategies, leverage user-generated content, and create immersive virtual experiences to attract guests. Focus on sustainability and local experiences in your marketing to appeal to modern travellers.

6. Neglecting Property Maintenance and Innovation

Today’s guests expect innovative amenities and well-maintained facilities. Regularly update your property with smart room technologies, sustainable features, and unique local touches. Consider partnering with local artisans or tech companies to offer distinctive experiences that set your property apart.

7. Insufficient Guest Interaction

In an era of digital check-ins and chatbots, personal interaction becomes a differentiator. Encourage management to engage with guests regularly. Use data analytics to identify VIP guests or those celebrating special occasions, and ensure management personally welcomes them.

8. Poor Revenue Management Strategies

Implement a total revenue management approach that goes beyond room rates. Use AI-powered revenue management systems to optimize pricing across all revenue streams, including F&B, spa, and ancillary services. Focus on maximizing RevPAR (Revenue Per Available Room) and TRevPAR (Total Revenue Per Available Room).

9. Inadequate Online Reputation Management

In 2024, your online reputation can make or break your business. Invest in robust ORM tools that monitor and analyze reviews across all platforms. Respond promptly to all reviews, both positive and negative. Use insights from reviews to drive operational improvements and highlight positive feedback in your marketing efforts.

10. Leadership Gaps in Key Positions

The modern hospitality industry requires leaders with a diverse skill set, including technology savvy, emotional intelligence, and adaptability. When hiring for key positions, look beyond traditional hospitality experience. Consider candidates with backgrounds in tech, data analysis, or experience in economy to bring fresh perspectives to your team. In conclusion, success in today’s hospitality industry requires combining traditional hospitality values and modern, tech-driven strategies. By addressing these common pitfalls and embracing innovation, hotels can significantly improve their performance and guest satisfaction in these challenging times.

To Your Success!

Bert Bykes @ Contact

Create With Us!

Do you have a project or an idea in mind? Then get in touch with us, and together, we shall devise a mutual creative thinking strategy to work with you to create "Your Dreams"!

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Discover Our Luxury Design Resort Story in Bali

Discover Our Luxury Design Resort Story in Bali

Crafting your dream getaway: discover our luxury hotel’s unique story in Bali. Creating a compelling storytelling team for a hotel involves assembling individuals with diverse skills and perspectives. This team should collaborate to craft and convey the hotel’s unique story to guests and potential customers.

Batak Kings Palace

Here are some key team members who can contribute to an effective hotel storytelling team:

  1. Marketing Manager or Director:
    • Oversees the overall marketing strategy, branding, and messaging. They ensure that the hotel’s story aligns with its marketing efforts.
  2. Public Relations Specialist:
    • Manages media relations, press releases, and other external communications to promote the hotel’s story and achievements.
  3. Content Writer or Copywriter:
    • Creates written content such as website copy, blog posts, social media updates, and guest materials that convey the hotel’s narrative.
  4. Graphic Designer:
    • Designs visual elements, including logos, brochures, infographics, and images that complement the storytelling.
  5. Photographer and Videographer:
    • Captures high-quality images and videos to visually tell the hotel’s story and showcase its unique features and experiences.
  6. Social Media Manager:
    • Manages the hotel’s social media presence, using platforms like Instagram, Facebook, and Twitter to share stories, images, and updates.
  7. Web Developer/Designer:
    • Ensures that the hotel’s website reflects the storytelling approach and is user-friendly for guests seeking information about the property.
  8. Guest Relations Manager:
    • Fosters connections with guests and collects their feedback and stories, which can be used to enhance the hotel’s narrative.
  9. Event Planner/Coordinator:
    • Organises and promotes events and experiences that contribute to the hotel’s story, such as themed dinners, cultural activities, or workshops.
  10. Historian or Cultural Specialist:
    • Provides expertise on the hotel’s historical or cultural significance, helping to weave these aspects into the narrative.
  11. Sustainability Manager:
    • Focuses on the hotel’s sustainable practices and communicates these efforts as part of the hotel’s story.
  12. Executive Chef:
    • Contributes to the story by creating unique culinary experiences and menus that reflect the hotel’s identity.
  13. General Manager or Owner:
    • Offers insights into the hotel’s vision, values, and history to ensure that the storytelling aligns with the property’s identity.
  14. Guest Experience Team:
    • The front desk, concierge, and other guest-facing staff play a critical role in delivering the hotel’s story through interactions and services.
  15. Travel Blogger or Influencer (occasionally):
    • Collaborates with the team to share their authentic experiences at the hotel, potentially reaching a wider audience.
  16. Storytelling Consultant (as needed):
    • Engaging a professional storyteller or consultant can help refine the hotel’s narrative and ensure it resonates with the target audience

    Effective communication and collaboration among these team members are crucial for crafting a cohesive and authentic hotel story that resonates with guests, creates a memorable experience, and builds brand loyalty.

    Contact me if you want to learn more.

    To Your Success!

    Bert Bykes @ Contact

    All images by CREATOR’S

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Ideas for Entrepreneurs: Realities of Home Based Business Trends

Ideas for Entrepreneurs: Realities of Home Based Business Trends

With coming up with ideas for entrepreneurs, many people dream of quitting their office jobs and becoming their own bosses by launching a  business. However, before you take the plunge, you should be aware of the realities and challenges of this type of venture.

Don’t believe the hype that you can make millions online with little effort. It takes a lot of hard work and dedication to succeed as an entrepreneur. One of the benefits of working from home or remotely is that you can have more flexibility and control over your work. However, this also comes with more risk and uncertainty.

You’ll have to give up a stable income and invest your own money and time into your business. You’ll also have to deal with the ups and downs of the market and the competition. To make it as an entrepreneur, you’ll need to have a passion for your product or service and a willingness to market and sell it.

You’ll have to work long and hard to build your reputation and customer base, but the rewards can be worth it. There is no magic formula for success in this field. You’ll have to be persistent and adaptable to overcome the challenges and achieve your goals.

If you have the drive and determination, you can turn your home-based business into a profitable and fulfilling career.

For more information on working with me, feel obligation free to contact me!

To Your Succes!

Bert Bykes @ Contact

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I’m an Average Person Developing Hotels & Resorts in South East Asia

I’m an Average Person Developing Hotels & Resorts in South East Asia

Like many, I’ve always dreamed of owning a chain of lavish hotels and resorts. But without experience or millions in the bank, it seemed unattainable. Yet today I’m living that dream – and you can too with the right approach. I’m an average person developing hotels & resorts in South East Asia. You can be too!

Just a some 15 years ago, I held a regular job. While I loved to travel, the hotel business seemed off limits. The barriers were clear:

– No Background – I had zero experience in hospitality.

– No Funds – My savings could maybe furnish one hotel room.

– No Connections – I didn’t have developer friends throwing deals my way.

But I uncovered an accessible path forward by thinking creatively. Here are the key steps I took:

Partnering Up

I connected with industry veterans who provided the expertise I lacked. Together we formed a hotel investment and management group.

Leveraging Local Knowledge

I did live in Southeast Asia where development costs are lower and tourism is booming. Immersing myself in this market was invaluable.

Seeking Hidden Gems

For our first project, we targeted a dated hotel in an emerging area with redevelopment potential. The location and bones were solid but needed tender love and care!

  • The hotel needed extra care and renovations to upgrade it.
  • Even though the property was dated and needed work, it had good bones/foundation.
  • With some tender loving care put into renovations and improvements, it could shine again.

Creative Financing

We pooled funds from private backers seeking solid returns on renovation projects to fund renovations. Overseas investors can own hotel units through strata title structures.

Maximising Value

By elevating the property’s amenities and style through strategic renovations, we boosted occupancies and rates significantly.

Within just a few years, we’ve developed five thriving hospitality properties across Vietnam, Thailand and Bali. Despite my average background, by embracing partnership opportunities and thinking outside the box, I’m living my wildest hotel ownership dreams.

You don’t need deep pockets or decades of experience to break into this exciting industry. With the right partners, market knowledge, property strategy and financing – your resort empire aspirations can become reality too! The possibilities are waiting – take the first step!

Feel obligation free to contact me to discuss this in more detail!

To Your Success!

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The Enchanting Odyssey of a Single-Use Plastic Bottle: 10 Tales of Wonder and Consequence

The Enchanting Odyssey of a Single-Use Plastic Bottle: 10 Tales of Wonder and Consequence

Once upon a time, in a land blessed with natural springs and serene water sources, the enchanting odyssey of a single-use plastic bottle journey began. Water, pure and crisp, was delicately extracted from its pristine origins, destined to quench the thirst of many. But little did this innocent liquid know the extraordinary path it would embark upon.

From the depths of its source, the water was captured and transformed into a humble PET bottle preform. This delicate vessel, filled with potential, set off on a voyage to a distant blow moulding facility. It sailed through roads and highways, eager to fulfill its purpose.

Arriving at the facility, the preform underwent a breathtaking metamorphosis. With a gust of air, it bloomed into a magnificent plastic PET bottle, taking on a shape that was both functional and captivating. Cleansed and polished, the bottle gleamed under the soft light, ready to embrace its destiny.

PET Water Bottles \ Pixabay

A cap, carefully crafted, came into existence to complete this remarkable creation. The bottle and cap danced in perfect harmony, united in their mission to hold the precious water within. As they were married together, the seal was formed, locking away the liquid’s essence until the perfect moment of consumption.

But the journey didn’t end there. The bottle, adorned with its laser-coded identity, was adorned with a vibrant label, telling its story to the world. It joined its companions, wrapped in a tight embrace, their unity ensuring safe travels ahead.

Oh, the adventures they shared! From the towering pallets in the storage facility, they embarked on a truck’s mighty bed, braving the winding roads on their way to a distant supermarket warehouse. Along the way, they paused at bustling petrol stations, catching glimpses of curious travelers who marveled at their colorful presence.

Finally, the warehouse welcomed them, providing shelter and respite. They basked in the cool air, awaiting their turn to be wheeled through the labyrinth of aisles. Oh, the anticipation as the plastic foil was peeled away, revealing their individuality once more.

Transferred onto roll containers, they were wrapped tightly in plastic foil, like gifts prepared for eager recipients. Another truck, with its engine humming, carried them through picturesque landscapes, heading towards the local supermarket. Excitement filled the air as they got near their final destination.

Unloaded from the truck, they found their place in the supermarket’s storage, surrounded by a symphony of enticing goods. The plastic foil was removed, setting them free to shine under the fluorescent lights. The bottles were rearranged, finding their perfect positions on the roll container, ready to capture the attention of passersby.

And so, the moment arrived. People from all walks of life entered the supermarket, eyes sparkling with anticipation. They reached out, taking hold of the bottles, scanning their barcodes with a sense of connection. A simple transaction, a small price to pay for the elixir within.

With each sip, the water danced on their tongues, refreshing and invigorating. The bottle, once full of life, became empty, a vessel fulfilled. Regrettably, some chose to bid farewell to their faithful companion by tossing it into the bin, not knowing the fate that awaited.

Alas, for those bottles that didn’t find their way to recycling, a new chapter unfolded. Over time, the once-proud plastic vessel began to weather, breaking down into smaller fragments under the gentle caress of time. The wind, mischievous and whimsical, carried away the plastic label, releasing it into the world.

As raindrops fell, the label embarked on a separate journey. It traversed landscapes, settling in a nearby bush, where it surrendered to the elements and began its transformation. Piece by piece, the label disintegrated, merging with the soil and becoming one with nature. Rainwater carried remnants of the label into nearby streams, where they embarked on a meandering voyage.

Down the babbling brooks and rushing rivers, the fragments of the label floated, joining a symphony of plastic particles. They danced along the currents, their destiny intertwined with the ebb and flow of aquatic life. A curious fish, mistaking the fragments for a delectable feast, succumbed to their allure.

Alas, the fish’s fate took a tragic turn. The plastic, indigestible and harmful, wreaked havoc within its fragile body. As the fish’s life force waned, its story merged with the vastness of the sea. In its final moments, the fish became a vessel of sorrow, a poignant reminder of the consequences of our actions.

The cycle continued as the fish, now lifeless, dissolved into the ocean’s embrace. But the plastic fragments remained, lingering indefinitely. Time wore on, yet the plastic endured, persisting as a haunting legacy of human consumption and waste.

Meanwhile, the bottle’s journey took a divergent path. Disposed of in a landfill, it joined a chorus of discarded objects, hidden beneath layers of soil. Over the passing decades, the bottle gradually succumbed to the relentless march of time. Its sturdy facade weakened, giving way to the relentless forces of nature.

Plastics Landfill \ Pixabay

Raindrops fell, gently washing away fragments of the bottle, carrying them into the soil. The plastic particles, now mere remnants of their former selves, seeped into the earth, infiltrating groundwater sources. Like insidious whispers, they spread, contaminating the lifeblood of the land.

Streams, their currents guided by unseen forces, embraced the plastic particles, carrying them with unwavering determination. The river, a winding conduit of life, carried the burden of our plastic legacy. Relentlessly, it journeyed to the open arms of the boundless sea.

And there, amidst the vastness of the ocean, the plastic fragments found their eternal abode. Forever suspended, forever entangled in a watery grave. They joined a confounding chorus of marine debris, a testament to our fleeting desires and their everlasting impact.

This is the tale of a single-use plastic bottle, an odyssey fraught with wonder and woe. It reminds us of the choices we make, the consequences we often overlook. Let us strive for a future where our journey with plastic takes a different path, one of responsible choices, mindful consumption, and a world where our actions ensure a brighter, cleaner tomorrow.

Disclaimer: The events depicted in this creative portrayal are fictional and should be viewed as a symbolic narrative to raise awareness about the environmental impact of single-use plastic bottles. And let’s not forget this is the same for plastic cups, plates and so on!

Feel obligation free to contact me to discuss this in more detail!

To Your Succes!

Bert Bykes @ Contact

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